Do you often rely on Google Home to send those pending messages for you? Or does Siri decide your dinner and dessert after?
If you’re a busy individual, chances are you’ve used virtual assistants or chatbots in some form and are a pro at delegating tasks to them.
Today, it’s no secret that individuals and thought leaders around the world are turning to blogging and influencing to make money online. Whether you’re a modest online store or an active evangelist, you want to take full advantage of available tools in order to save time and reduce effort. After all, that’s probably why you invested in countless content creation, promotion and audience engagement strategies and time-saving tools in the first place.
Unsurprisingly, when it comes to increasing productivity, sparing substantial time and simultaneously driving results — chatbots are gold.
Businesses and early adopters are already getting on board the chatbot bandwagon, which raises one question: when it comes to entrepreneurs, evangelists, influencers, bloggers, marketers and such, do bots present more benefits than we know it?
I believe they do.
So without further ado, here are 7 game-changing ways chatbots can save you time, reduce effort, make you money and ultimately increase productivity:
1. Auto-magic Visitor Engagement
This decade has seen the face of audience engagement evolve rapidly, so much so that today it can make or break your online presence. A typical visitor spends less than 15 seconds on one blog post, which means as a blogger if you’re looking to build long-term relations with your readers and save valuable time, you will need a personal relationship manager to make their experience on your site worthwhile.
Call them guardian angels if you will, chatbots in this scenario can drive any engagement strategy by doing what they do best – chat.
Added perks? Once trained, chatbots are prepared to engage your readers with smooth conversations, on your behalf. As they are automated, they do not need supervision saving you ample time and energy which you could utilize otherwise.
2. Captures with Personalized Content
Undoubtedly the most time-consuming task on a bloggers to-do list, creating and sharing content day after day can often get quite overwhelming. While writing platforms like WordPress, scheduling tools like Buffer and outreach software like NinjaOutreach aim to simplify the process, they can only do so much.
Automated chatbots on the other hand by default convert your content into captivating rich cards which are easier to both read and write.
These interactive bots can always ask your reader what they’re looking for and pull out content relevant to their pain points. Any day better than leaving it up to them to navigate through your blog posts, wouldn’t you agree?
3.Customer Support and FAQs made easy
For an influencer or blogger with an existing online following, answering your fans and followers doubts and queries is the only tactic that goes a long way in getting you those followers in the first place. Interacting with them should come to you as second nature, but then again you have a whole list of things to do and no time whatsoever?
Getting back to each and everyone is close to impossible, right?
Now imagine if you had a digital identity to respond to all your commonly and frequently asked questions whenever asked. With a chatbot, it’s not an imagination anymore.
A powerful FAQ tool, an AI chatbot will remember every piece of information you share with it and never turn a single potential follower away. Could there be a more result-driven time-saver?
4. Targets specific users based on feedback
Conversational interfaces turn sales and promotions into a smooth sailing ship by easing users into conversation first. Bots can be trained to ask specific questions and build rapport with the visitors on your site before promoting content or products.
Take for instance, you have a plethora of content covering all aspects of digital marketing:
Your chat bot widget can ask a visitor something as straightforward as, “What are you looking to explore today?”
As your visitor answers, your bot will not only pull out content customized for that visitor but also suggest more readings in the future based on their interests. This way, a reader looking to learn about SEO, won’t unnecessarily end up on posts about social media monitoring.
Behavior based assists especially come in handy for e-commerce stores, as your smart chatbot influences purchasing decisions with little to no effort from your side.
Besides, the faster your visitors find what they were looking for are the more pleased they’ll be with the experience on your site.
5. Savings: A by-product of automation
Chatbots not only makes customer service, support, sales and marketing teams redundant, they also happen to be powerful alternatives to paid blogging tools.
They’re performing tasks which normally a human would.
Besides, if you can get your hands on a useful and simple chat bot creation tool like Bottr itself which I believe is one of the best ways to create a chat bot, then you’ll end up saving even more bucks.
6. Cut to the chase; know someone for real
Networking with fellow influencers and bloggers might be easier said than one; mainly due to time constraints. Plus, even if you did somehow manage to find the time there’s no guarantee that it will lead to a mutually beneficial arrangement. Accept that as a waste of time and start over again? Or stalk them on Facebook, LinkedIn and Twitter to know them a little better?
No.Turn to chatbots.
They’re social and can save you time with flair. A short conversation with someone’s personal bot should tell you about their likes, dislikes, what drives them, what doesn’t, enough for you to decide whether you should take the collaboration further. This way you have the power to move forward with actionable prospects; freeing up time and effort you were most likely to waste.
7. Increases your online following
Easier to form an impression with a good old blog or a personal chatbot that sets you apart from the rest of the crowd?
With a bot all you need to do right is train it, which is way easier than it sounds, especially if you can find one which requires no coding skills. Goes without saying, that readers who talk to your bot are more likely to remember you as compared to the ones who read a blog post.
Consequently, your followers are more likely to share your bot or a conversation with it than just another blog they stumble upon.
As chatbots are handling a number of issues that bloggers and influencers face on a day-to-day basis, more and more of them are jumping into the bot space before it starts getting crowded.
Bots might not be the sophisticated beasts that we want them to be yet, but they’re definitely moving in that direction. Daily use chatbots are gradually taking over, they’re learning how to handle tedious, repetitive functions for us and generating well-deserved buzz for it.